“Design is all about action, and business too often gets stuck at the talking stage. Uncertainty comes with the territory when business objective is growth. But that doesn’t mean that you are powerless to do anything about it. You can’t make it go away, but you can manage it rather than allow it to manage you.”
Ogilvie, Tim, and Liedtka, Jeanne. Designing for Growth: A Design Thinking Tool Kit for Managers
According to Dr. Katja Tschimmel Design Thinking has, in fact, become an effective toolkit for any innovation process, connecting the creative design approach to traditional business thinking. It is just what business managers need when looking for new opportunities to take their businesses to the next level.
Ogilvy and Liedtka assimilate TQM & quality with Design Thinking & organic growth and innovation. Surely the transformation from a structured and rational fact-based business manager into an ambiguous and empathy-focused Design Thinker calls for true desire to learn a new way of thinking. It also means challenging and rethinking some of the most common business tools and development practices.
6 helpful tips on how to apply Design Thinking:
- Choose a method or process model and follow it – there are plenty to choose from
- Throw away the facts, figures and trends you already have and focus on what you do not know
- Be empathetic: take a deep-dive into your customers’ lives to understand their TRUE needs
- Embrace trial and error – it will not make you look stupid, it will make you stronger
- Test your innovation and be prepared to iterate – it will not be ready the first time around
- Include as many people as possible and share the ownership in your internal (and external) Network