by Jenny Kurjenniemi
Simply put, Design Thinking is a process for creative problem-solving.
This means solving any kind of problem, from how to secure clean water supply in developing countries, to how to create the kind of service that people will be interested in and gain financial value for the innovation.
It’s good to understand from the beginning that there is no design thinking without design doing. Super artistic skills are not required but sketching, visualizing, and prototyping are an integral part of it. We all need creative problem-solving and yes – we can all do the creative hands on part with some practice.
I will take you through the design thinking process and the text is divided into four chapters.