Tag Archive | strategy

The nature of “innovation” is changing

by Jane Vita, Sofia Nyyssönen, Tinja Lindförs and Tiia-Marina Silva

The world is always changing and everything goes around adapting. Some companies that have more vision are already looking for the new market – we call them forerunners. These companies have a new vision and concepts in their minds such as design thinking, agile methods, service design, social design, among others. They are not thinking only about their consumers but how to make their employees do better products and services.

Consumers are also more concerned about their needs, they are more demanding, Products and services are created with their proposals, so why not put them in the center of the whole process of design and make them part of the creation? We went through 5 books where the main topic discussed was co-creation and we’ll share in this post what we find in common in all them. Continue reading

Co-create your future

In today’s world the competition amongst companies within the same industry or sometimes even across industry boundaries is rough. New businesses are constantly born and they want to get their share of the wallet. There are many books and articles that will provide guidelines, how to improve your business concept and gain advantage from the competitors. Being innovative is a common factor in all of the books and it is the basis of any development process. However, there are also other similarities and certain concepts seem to appear whenever the change strategies are concerned. Are the following paths keys to your company’s success?

Change is constant, create your own future! Continue reading

Fishing for a circus strategy

“The show must go on”, is a very common phrase in a show or performance. It means that the audience has to be kept entertained at all times. But, it doesn’t say what happens when the show gets old? How does a show performance keep selling tickets after repetitive shows and apply this phrase? But most importantly, how does the same performance creates new value for the same audience? In other words, no one wants to go to the circus twice to see the same show.

A circus for instance, would quickly run out of business if it the shows were constantly changing to keep spectators coming back. Renovation, show quality and improvisation could very well be a good description the main elements of circuses strategy. Their main objective it’s to give the audience value. Generate a positive emotional experience that is never to be forgotten, make them come back again and again. This is why the circuses still survive nowadays. Continue reading