Last weekend I have participated in Design thinking course which motivates me to share my thoughts about my learning in this course and related material.
Design acts as the facilitator for innovation processes but during last decade design thinking(DT) gains great appreciation from research communities but also from all organizational sectors of the world. Many business schools introduce graduate degree programs in DT.
Various models and techniques of DT are available but following caught my eye, to share with fellow design thinkers.
- The innovation expedition by “Gijs Van Wulfen”
- Mind shake innovation & design thinking model EVOLUTION 62 by “Katja Tschimmel”
The innovation expedition by Gij Van Wulfen discusses visual toolkit to start innovation. It comprises of five steps naming as (FORTH):
- Full steam ahead
- Observe & learn
- Raise ideas
- Test ideas
- Home coming
Full steam ahead is based on defining concrete goals, core team creation and kick off workshop which allows team to get acquainted with innovation assignment(IA). The essence of Observe & learn is thinking out of the box. The team explores different technologies & trends, customer feedback meetings are done. Then workshop is organized to define relevant customer friction and promising innovation opportunities. Raise idea is new product brainstorming and concept improvement step. The team develops twelve new concepts for IA. Concept testing is done in Test idea by direct application on target group. The testing is followed live for finding new inspirations and immediate improvement.