Creating a common language, implementation as the key action, service design as a internal capacity and scaling the service design – these are 4 most important directions for the service design for the future after summary of 10 years at Service Design Global Conference which happened this week at Madrid.
by Katarzyna Młynarczyk
Don’t oversimplify design thinking
What a challenge! – that was the strongest, eye-opener thought during my first Jam (over 3 years ago). I found myself as a trainer (future facilitator) and member of a team. In that moment I understood design thinking as process divided into couple of basic stages fulfilled by a toolkit. Since then I was trying to implement some of them and met a thousand moments of feeling like: I’m not so sure is it a good direction whe’re going (thinking about work of my teams), It’s not easy at all…, Maybe another tool…?, How to trigger my team, how to stimulate the process?
I’ve even reached for the popular book: This is Service Design Thinking. Basics – Tools – Cases (Stickdorn & Schneider, 2010), but as Katja said it is not detailed enough to enable non-designers to work with these tools in creative processes without a professional facilitator. That reminds me about my role in the future. Role as a facilitator in the whole process.
New insights. Booms and wows
What I was thinking about our first classes in DT on Laurea was that I will somehow acknowledge my attitude that companies should apply the principles of design to the way people work, the way they create new concepts of services. Apart from many booms and wows moments during the workshops (again both in a facilitator and team member role)
I gained valuable knowledge about origins of design thinking (my very basic, beginner sketches and souvenir from the first day attached below).