Archive by Author | Teija

Once upon a time in Tampere Global Service Jam

What is The Global Service Jam? It’s a global innovation burst of 48 hours. Think of a bunch of musicians starting to play together. They all have their individual instruments, but after some try and error, they will be able to reach harmonies and create a unique sound and create new music. It’s the same with innovation, having a group of motivated people with diverse backgrounds, ready to work hard together. And perhaps most importantly, as the Jam rules goes, they’re ready to have fun. This blog post focuses on the storytelling method that influenced me the most during the jam, and how it was utilised through out the service design process. The Jam event it self was an excellent example of a successful use of storytelling, as the event followed a dramatic structure from the start-up sequence to the fade out.

 

gsjtampere2014

Tampere Global Service Jam had a great location at Finlayson factory area. No Jam is a Jam without the Emergency Rubber Chicken.

 

Tampere Global Service Jam

This story begins at the creative and beautiful setting of historic cotton factory in the Finlayson area in downtown Tampere, Finland. One of the old factory buildings (actually called the New Factory held a Global Service Jam event.  Tampere Jam was hosted by experts Tirri, Anna and Reetta from Kolmas Persoona, and Mikko from Solita. There were also inspiring key notes from Anne from Tarinakone and Juha from Diagonal. The idea of a jam is good and simple: get together, get inspired by the given theme, ideate, form groups, develop the service together and finally present your service prototype. We had three groups of jammers developing their ideas who designed from the same starting point totally different service prototypes. All the individual service processes used multiple and different design methods, ethnography and storytelling being common to all groups.

The results included:

So how to get all this amazing work done in such a short time? Using appropriate tools and getting inspired by the hosts, key note speakers and other jammers. Storytelling had a strong place in each and every design at Tampere Jam, during all the process. As one of our key note speaker Anna from Tarinakone told us, storytelling can be utilized not just in the final presentation of the service prototype, but along the way as well. You can find Anne’s great presentation on Slideshare.

The Power of a great Story

Stories attract and engage people, thus the method of including them in your design process is a very effective one. There’s a neurological explanation to this: our brain produces stress hormones when we get excited and “feel-good” hormone when we see adorable characters in the story. A happy ending of a story releases dopamine, leaving the listener to feel more optimistic. A mixture of these three elements produces a good story and gets your audience’s attention.

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Design thinking – easy and difficult?

“I never design a building before I’ve seen the site and met the people who will be using it.”
Frank Lloyd Wright

Design thinking is a human centred design method, transforming needs into solutions. Design thinking could be called as a mind-set, a way of using creativity to tackle design problems.

How to solve a problem with design thinking?

Basically designs purpose could be making things easier. Not just easy to use, but making them better, thus making also the world a bit better. To start designing with this method, you need to have people on focus. To achieve this, a designer goes through a process from chaos of problems to implemented solution.

Design Process

Design process is also a creative process, so first phase is to inspire ideas.

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Co-create your future

In today’s world the competition amongst companies within the same industry or sometimes even across industry boundaries is rough. New businesses are constantly born and they want to get their share of the wallet. There are many books and articles that will provide guidelines, how to improve your business concept and gain advantage from the competitors. Being innovative is a common factor in all of the books and it is the basis of any development process. However, there are also other similarities and certain concepts seem to appear whenever the change strategies are concerned. Are the following paths keys to your company’s success?

Change is constant, create your own future! Continue reading