Archive by Author | sirusiren

DASH Boom Bang!

“You gotta get stuff done.” – Jeremiah Tesolin, Iittala.

Event: DASH – Design Process

Time: 13.9.2018 17.00 – 19.00

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Host presenting DASH – Design Hackathon

Place: Clarion Hotel Helsinki (Tyynenmerenkatu 2, 00220 Helsinki)

 

”Interested to discover new design processes and learn different approaches to design? DASH – Design Process gathers three companies from different fields to uncover their design process.

Using different design processes help you to work more efficiently and to break down a large project into manageable chunks. Architects, engineers, scientists, and other thinkers use design processes frequently to solve a variety of problems.”

 

 

 

 

Keynote1: Roman Musatkin, Product Designer at Smartly.io

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Roman Musatkin


What defines design process?

  1. Maximizing Pruduct Development speed
  2. Building the product with the most advanced customers
  3. Everyone does customer support
  4. Everyone is involved in the design process

At Smartly.io product building is fast: plan – design – release a feature the same week. Customers give instant feedback about user experience issues or bugs in the system. They use whiteboards, sketching and Invision to keep the process agile and not too complex.

 

 

 

Keynote 2: Virva Haltsonen, Senior Strategist at Pentagon Design

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Virva Haltsonen

 

 

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Fazer Lakritsi new release, had try it after Dash 🙂

Virva presented Fazer Lakritsi concept project as a case design process. Together they built a portfolio that is turning settings around in liquerice business.  Pentagon design uses double diamond as the basic design process, normally the prosess is divided in five phases each with own meaning in the iterative project. Their long-lasting design thinking agency relies in simple formula in success: empathy + creativity + rationality = user
needs + business success. Pentagon designs attributes their success in ”Rational passion” combining rigorous procesess and creativity. Virva emphasised that it is important to learn quite quickly. Find answers to questions like ”How do we know that we are onto something interesting?” ”Who should be involved?”

 

 

 

Keynote 3: Jeremiah Tesolin, Creative Director at Iittala

Jeremiah Tesolin explained design process more through guidelines about how to develop a company:

  • Making it relevant
  • Working with what the company is really good at
  • Doing something a bit wild
  • Working with the right people
  • Familiar yet surprisingly new
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Jeremiah Tesolin

 

It was very interesting to hear three keynotes about the same topic with three quite different companies. They all had a lot in common in their design processes though. The dominant theme seemed to be doing things. Doing things fast. It of course fits well to the hachathon theme coming up, but also about being efficient is important in modern world today. Being agile in development process and maximizing product development speed keep you at an advantage point when comparing to competitors. Rapid prototyping and other methods are important, because you need to learn quite quickly about what to do with your next move. Doing things from scratch ’till release fast gives you opportunity to also grow fast if you do your process right.

In order of doing design process right, all three companies have another thing completely the same: getting customers involved. Having customers involved in the design process helps you to understand the users needs and get genuine feedback. Some build the product together with the most advanced customers, others are making things relevant by understanding the context of use. As Jeremiah Tesolin said: “You own the vase, but you bring the flowers into your life.”

Just as building services with clients/customers/users, you also need to involve everyone in the company in the design process. Sharing the knowledge in “Friday demos” or talking to people stimulates your brain to new ideas. Working with the right people creates objects and services people love. A lot of the times sharing and learning is done by tools such as whiteboard, InVision, Slack, Pinterest, photographing and other things that help you visualize things.

One has to make exceptions to the system and create change towards collaboration and new contexts for services and designs. New moments, new experiences, new uses, new behaviours, new relationships, new degrees of funcion.

 

”Dash is organized by Aalto Entrepreneurship Society, the largest and most developed student entrepreneurship community in Europe. Aaltoes organizes various events and programs to promote entrepreneurship and help early-stage startups to start their ventures. Aaltoes is behind events and programs such as Kiuas, early-stage startup incubator, and FallUp, Europe’s entrepreneurship event for students.”

 

The author Siru Sirén is MBA student in Futures Studies and Customer-Oriented Services in Laurea UAS// Licenced social service professional

 

More info and ideas:

https://www.dash.design

https://www.smartly.io

http://www.pentagondesign.fi/fi

https://www.iittala.com/fi/fi/tarinamme

https://www.fazer.fi/tuotteet-ja-asiakaspalvelu/tuotemerkit/fazer-lakritsi

https://www.invisionapp.com

https://slack.com

https://www.nordicchoicehotels.fi/hotellit/suomi/helsinki/clarion-hotel-helsinki/

https://www.helsinkidesignweek.com

*Article-photo taken as a screenshot from Dash website

”You can’t do everything on your own.”

Event: Open up, become inspired and innovate! Global perspectives at Innovation Breakfast

Time: 5.9.2018 klo 8:00-10:30

Place: Hard Rock Cafe (Aleksanterinkatu 21, 00100 Helsinki)

”The focus of the USCO-project is to develop Finnish organisations capabilities to utilise digitalisation. The project explores digital business development on an organizational level, and in implementing open service innovation. USCO-project relies on experimentation and taking actions fit the focus of management, well-being at work, open innovation and customer centricity.” This was the first time I really paid attention to USCO-projects goals, and I have to admit that I was impressed. All those main focus areas are something that I am very interested in.

In the introduction Ruusa Ligthart and Riitta-Liisa Larjovuori started by explaining more about the viewpoints in USCO-project and opened some basic enablers in the open innovation process.

Four viewpoints to digitalisation

  1. Leadership
  2. Wellbeing at work
  3. Open innovation
  4. Customer centricity

What helps and enables open innovation:

–       Open and systematic processes

–       Strategic support from organization

–       Leadership support, examples

–       Organizational culture

Coming from quite hierarchic work environment, I was delighted to hear more about the fact that open innovation is also about collaboration and open mind. That is the reason why I decided to start study MBA at Laura UAS.

 

Keynote1: Professor Tim Minshall (University of Cambridge): ”Creating open innovations throught networking.”

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Management challenges of open innovation

 

Innovation is about solving customer needs.  Before this event innovation felt more like something complex and something that only experts and researchers in the field could do. Now I realised that knowing your customer is the key factor. That needs understanding, and that I believe I’m good at. The key action is to listen, and that’s what I mostly do at work. Dialog.

 

 

Innovation is about doing, understanding and delivering. It may be a product that makes life easier or something totally different, a shift in the way services are viewed. Sometimes the change can be incremental and sometimes simplicity is the key word. I really enjoyed when Minshall told about one case of innovation. A kettle. John C. Taylor invented the bi-metal kettle switch that makes sure that your kettle switches off once the water starts boiling. It reminded me of a coffee filter, that was invented by a German housewife Melitta Bentz simply because she didn’t was coffee to taste bad and have grounds in it. Bentz took blotting paper and transformed that into a new business idea 110 years ago. Mr. Taylor also said that “Innovation is no longer just for the elite in business, it has become the norm”. Collaboration acts as an enabler. It is important to be resilient and withstand difficulties because innovation process usually involves handling such things as failure, risks and the fact that a lot of times you hear the word ”No”. It is a good thing that my current profession has trained me to work under pressure and limitations, because all three challenges are going to be in my personal improvement -list for a while as learning targets. Not really used to fail 😉

Basically Open Innovation videns the basic innovation project from ”Research – Development – Commercialisation” to more accessible and friendly prosess, where also social skills are important. Companies share their information with competitors in aim of mutual gain. Networking comes down to doing and giving in co-creation. More and more people are getting together for stimulation. That is one reason why I just started volunteering in The Shortcut. The Shortcut is a community driven organisation that promotes diversity as an engine for growth. They inspire and empower their community through gatherings, workshops, trainings and programmes that help people explore ideas, share knowledge and develop skills to enable new talents required in the startup life.

 

Keynote2: Adjutant professor Marja-Liisa Manka (Tampereen yliopiston johtamiskorkeakoulu): ”Kaikkien innovaatiopotentiaali käyttöön työpaikalla – Ruudun takaa aktiiviseksi toimijaksi”

Freely translated: Everyone’s innovation potential at use in work places – Away behind the screen to become an active agent. I almost got goosebumps when I heard Manka say: ”Well-being at work is very essential part of innovativeness and that empleyees should involve in the (strategic) decision making.” Well-being at work is a subject very close to my heart and I’m even thinking about maybe doing by thesis related to improving organizational culture. This happens by developing work resources in a new way, emphasising community and trust.  It is also important for the individual to take care of his/hers own resources: development, activity and psychological wellbeing. The base of well-being at work and innovation lies in organizational culture. That’s why it is important to adjust and change work together. What are the mutual goals and requirements? How to add social resources? What it takes to improve structural resources at work?

 

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Guidelines for the community

 

The day ended in panel discussion in which eight Finnish organisations shared their experiences being part of the USCO-project. At first they shared their positive outcomes and quidelines before giving out examples when the innovation collaboration might not work. The most common warning signs were overcomplexity and self-willness. It is important to keep focus, no matter how enthusiastic people might be. What is the reason and the need? That said, it is also crucial that organization supports innovation. Timing is important, especially when constructing workshops. Dynamics can be a fragile thing and needs to be nurtured during an innovation process. Workshops are always a good idea, assuming that they come from actual need. Getting customers involved in the process ensures that user experience is also accounted for and results get better that way. Collaboration and agility shoud be in the core of actions and organization culture should be open and visible. Open innovation requires new skillsets that also includes empathy, courage, curiosity, trust, and being systematic. This was the first time I learnt about the skillsets. I was happy to notice that I can say to already possess some of those attributes already. Rest of them are about practise and learning. I’m eager to learn more.

 

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Drawing by Jaakko Porokuokka

 

As Tim Minshall said: ”You can’t do everything on your own.”

 

The author Siru Sirén is MBA student in Futures Studies and Customer-Oriented Services in Laurea UAS// Licenced social service professional

 

More information and ideas:

https://tapahtumat.tekes.fi/tapahtuma/USCO_aamukahvit/registration

http://www.uscoproject.fi/usco—english.html

https://www.innocentdrinks.co.uk

http://industrialdigitalisation.org.uk

http://theshortcut.org

Book: The Other Side of Innovation: Solving the Execution Challenge