Design thinking is a multi-dimensional term, that today is used very freely when talking about business development. A decade ago nobody in business had even heard of this weird lovechild of design and strategic, out-of-the-box thinking, but now it’s everywhere: in strategy papers, business periodicals, blogs and even politics. Design thinking is seen as the answer to the prayers of fading businesses, unengaged organisations and decreasing interest towards public affairs and society.
But here’s the deal: even though you can teach everyone to apply the basic tools of design thinking to their everyday lives (at least according to Tom and David Kelley), just buying post-its and whiteboards, and organising brainstorming sessions every now and then simply will not make your dysfunctioning business suddenly into a blooming one. To fully implement design thinking requires making it an integral part of your business and company culture. And in most cases, doing that would mean a fundamental change of such a magnitude, that most businesses simply aren’t up to it.