Archive by Author | pekkajuha

Creative professionals can also be design thinkers

I must confess that design thinking is a thing  I haven´t really thought about before I applied to Laurea University of Applied sciences to study the degree Master of Hospitality Management. One of the entrance examination tasks was a text about design thinking in hospitality  management. That was really the first time I read about it.

In any case I got in to school and now I have really started to study the art of design thinking. My studies started at Friday 2th September and Saturday 3th September 2016. Our instructors were Katja Tschimmel and Mariana Valença from Portugal and Satu Luojus from Finland. Check out this video that explains shortly what is design thinking.

According to Tschimmel (2016), Design Thinking has started in the seventies and it has always been a catalyst for innovation processes in product and service development. But only about seven years ago it started to gain popularity also in business management. Design Thinking is now understood as a way of thinking which can lead to transformation, evolution and innovation. It can lead to new forms of living and to new ways of business management.

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