Archive by Author | niinamaki

Using familiar to make sense of the unknow: from international development to design thinking

Can you kill with a pencil? Yes, and not just literally as pen(cil) truly is mightier than a sword. A mind shaking two-day crash course to design thinking by Katja Tschimmel and Sanna Marttila began with an exercise on creativity and a lesson on the importance of luck. One should strive to be creative – and can train for it – but the uniqueness of your idea often is a matter of pure chance. Suggesting a new use for pencil as an eyeliner calls for creative thinking. But from the group of some 60 eager students attending the same course, others had also come up with the same idea. Being creative is a must, but being lucky can make the difference between success and failure.

classroom laurea

Tim Brown suggests that thoroughly understanding what people want and need in their lives is the very core of design thinking[1]. To someone coming from a background of international development that sounds oddly familiar. We learned that people tend to use what’s familiar to them to boost creativity and make sense of the unknow. As a complete rookie to design thinking, that is exactly what I did.

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