Archive by Author | Minna Ervasti

How to make use of the value of design in your organization?


In the first workshop in SID’s design thinking course, all the students had a positive and adaptive attitude to learning the design thinking method. This may not be the case in your workplace. Especially old production company workers that are not used to use service design may have a lot of perceptions towards new ways of working. The existing culture affects heavily on people and needs work to be changed.

Design thinking is a series of divergent and convergent thinking and doing that uses empathy, visualization collaboration and fast prototyping. End results are desirable for the user, viable and feasible solutions for innovation challenges or other wicked problems. Design thinking is a mindset, a method and a set of tools that can be used in product, service, process and business model innovation.

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