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Designers: Think BIG! … but also BEYOND and GLOCAL

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Tim Brown, in his book Change by Design (100% recommended), urges a global change by what he calls Design Thinking.

Tim proposes to the world a new way to face the upcoming challenges, the small but also the big ones. A new way of redesigning the world. He offers a tool usable for every person to solve any problem in a creative, innovative and effective way.

He has been designing things every day during his whole professional life and that’s why he analyses the way designers thinks each time they have to face an assignment, a problem to solve, a question to answer.

This metal process, this mindset, this way of thinking is what he calls design thinking (in lowercase) and seems to be simply the way designers think and work in every project.

This mental process always follows the same scheme, the same stages in broad terms. This structured process, consolidated in the design sector as a practical and effective methodology to achieve the established objectives, is what he proposes as a framework to deal with any challenge to improve the world whatever its nature.
So this process abstracted and subsequently converted in a tool that could be used in every situation is what he calls “Design Thinking” (now with uppercase)

Brown sustains that everyone can solve wicked problems using Design Thinking (DT) as a toolbox even if you are not a designer. That’s why DT is an open source tool that can be applied in different disciplines. Even more if those disciplines lack creativity.

Tim Brown urges designers to play a bigger role than just creating cool, fashionable objects. He urges to think big, he calls for a change to local, collaborative, participatory “design thinking” as the 19th-century design thinker Isambard Kingdom Brunel did.

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