Design Thinking offers a variety of new ways to accelerate the creative process. During the first contact session at the SID program we were immersed in the world of Design Thinking with an intense two-day workshop held by guest lecturers Katja Tschimmel and Mariana Valença.
BRAINSTORMING is a widely spread idea generation tool that can be extremely effective when conducted appropriately. As explained in Katja’s article Design Thinking as an effective Toolkit for Innovation, brainstorming is a participatory idea generation session, which is done without discussing the ideas or thinking them through to the end. The main goal is to generate a myriad of ideas in a short period of time, being emotions and intuition more important that rational thinking.
Team members start generating new ideas in complete SILENCE. Each of the members write down their ideas on post-it notes and sticks them on the wall (see Fig. 1). After a while, participants start elaborating on the other ideas. The goal is that an idea of one participant can be a source of inspiration for another. Brainstorming is a good technique to generate ideas that the whole group feels ownership of.
Fig. 1 Brainstorming session during the DT workshop
While reading the book The Innovation Expedition I was introduced to the spiritual father of the brainstorming technique, the American Alex Osborn. From him I learned two essential rules when brainstorming – ‘Defer your judgment’ and ‘go for quantity’. The underlying assumption of brainstorming is that people are scared of saying something wrong.