As the very first course at Laurea, Katja Tschimmel and Sanna Marttila introduced both the Finnish Service Design and English Service Innovation and Design groups into the secrets of design thinking. My expectation for the course was nothing less than to be able to switch myself into some sort of design thinking mode. That turned out to be more complicated than I expected but the two days and Tim Brown’s article Design Thinking made me conscious of what design thinking and service design might be. I have to admit I was a bit surprised how much academic research has been created around design thinking and service design. I somehow thought that service design is something very practical. Which I guess it can be too. Also the number of tools and methods developed for service design was new to me.