Legal design is a new hot topic in service design domain globally – and also in Finland. Dottir, a law firm, and Hellon, a service design firm, organized the first ever Legal Design Summit in Finland on 16.11. at the University of Helsinki.
In the opening speech it was mentioned that legal design is not only important for companies who constantly seek competitive advantages – it is also a growing interest of the public sector. From the Finnish ministries, the Ministry of Economic Affairs and Employment is a pioneer in the field of legal design; in a current law-making process, there are not only jurists in the group but also other experts – and also one service designer!
Legal Design simply means that a legal writings (a law text, contract etc). are formulated and designed so that it is easy to understand. Legal design is both information design and communication design.
Hackathons – modern versions of workshops – are now popular also in the public sector. These events follow the service design principles; experts from various fields, customers, entrepreneurs and members of other interest groups gather together for a day or two, form teams, discuss, ideate and develop various solutions for a certain wide and complex subject matter.
Hack the Budget was held on 31.10.2016 at Design Factory, organized by the Ministry of Finance of Finland in cooperation with Open Knowledge Finland and Rapid Action Group. The aim of the event was to explore new approaches to government’s budget data and explore how it could be made more understandable and usable for relevant stakeholders. For example, could the budget data be visualized somehow so that it would be easier for the citizens to piece together where their taxes go? Or how the budget data could be utilized when evaluation of social impact is of interest? The state budget is especially interesting when the state has a monetary deficiency and an aging population – citizens may ask where their tax money go, now and in future.
Hackathons and Jams – what is the difference between them?
Hackathons focus on solutions. The organizers have described the subject matter and the problem which can be wide and complex – and new, innovative solutions are required. Therefore it is only good that the teams consist of experts from various fields. It is also good if potential product or service providers and customers join in. In the end of the day (or two days) the teams present various solutions for the problem described.
I wrote in my earlier blog that innovation processes take time. If you want to develop a really innovative – and a radical – new service, you need time. According to FORTH innovation method an average time for an innovation development process is 16-20 weeks. http://www.toolshero.com/forth-innovation-method/
However, definition of innovation is tricky. This we learned during the Design Thinking course at Laurea University of Applied Sciences. Our lecturer showed us pictures of products and asked us to tell if they were innovations or not. Some pictures got equal amount of “yes” and “no” votes. A very common definition is that an innovation is a new product, process, service or an invention. But, an innovation can also be something that is already been used somewhere for some time; if it is a new process, a new way of doing something for a specific target group, then it can be an innovation for that specific group!
So the difference between an innovation and a new service or a product is small. And marketers take a full advantage of this and call almost every new product or a service an innovation.
As stated earlier, innovation processes take time – and so does the traditional product or service development processes. There is however a faster way to create new products and services as we learned in “New Service Development and Innovative Business Models” course at Laurea. That is called the Lean method.
- Lean canvas.
The Lean method has its origins in the 90s and in Toyota’s manufacturing system called “Lean manufacturing”. The word “Lean” suggest that elements that do not create value should be decreased or eliminated in the business process.
Instead of traditional business plans the Lean method highlights making hypothesis -> summarizing the hypothesis in a business model canvas -> creating a minimum viable product -> asking feedback from the customers -> failing fast -> starting the development cycle all over again. In addition to the business model canvas, a particular lean canvas was developed.
An example of public sector and design approach.
“I want to develop and improve public services” was my answer to the question “What are your personal objectives to study Service Innovation and Design”. “Good luck” said the teacher and her voice was full of cheer and encouragement – I think. Although the quality of public services is relatively good in Finland there is always room for improvement.
It was my day #1 at Laurea University of Applied Sciences in September 2014 in Finland. The Master’s Degree Program in Service Innovation and Design (alongside a full-time job) was about to start. Twenty-six students from all over the world, full of energy and enthusiasm, were there to learn about customer focused service development and innovations.
On day #2 we started our first course “Design Thinking”. So my aim was to learn how to develop and improve public services and therefore I needed to learn the basics first; Design Thinking (DT) models and DT tools.
In our course we learned that there are several DT models. Tschimmel, Katja (2012, 6-10) introduces five different models. In our course we had a chance to learn more about one DT model created by Gijs van Wulfen: the FORTH innovation method.