Archive by Author | katakunn

Design Thinking for Uncertainty

The greatest learning that I got from the Design Thinking course was about uncertainty. Design Thinking as a concept and process was not new to me, but what really struck me during the course, was how Design Thinking can be used in a business context to manage uncertainty.

The future is getting less and less predictable by past data. For many in the traditional business environment the way to create new has been by careful analysis and research of the past and currents markets. In the modern ever so competitive business environment to really succeed this is not enough. New innovative solutions must be created. When you cannot trust the previous data and development methods you need something else to rely on. This uncertainty and need for innovation has given the rise of Design Thinking in the business world. It has brought the design process and mentality to the business context.

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