New innovations are launched by companies worldwide almost daily. I have been wondering how many new innovations in design has for e.g. toothbrush evolved. What customers need is what customers get. However you can’t just ask them for what kind of toothbrush they would like to have, because they don’t know. Of course companies need to listen to their customers, but like Steve Jobs has said that it is hard to customers to tell what kind of products they would want Apple to produce because they have never seen anything remotely like it. When launching new products or service the timing is vital. Like Steve Jobs once has said also “you can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new”. That’s why innovation should be foreseeing the future, while observing customers habits and needs and how they are evolving.
Very often companies start creating their new product or service when competitors are launching their own ones. Many times innovations facilitators are taking short-cuts in innovation process because they are anxious to come up with solutions for problems or to come up with new business plan. Hurrying kills innovative mind I think. You can’t force out new ideas. Coming up with new ideas for innovation takes sometimes time, but proper facilitation setting and methods can improve people’s ability to think creative way and yield out new ideas.
New ideas, fuel for innovation
I have been in many work-related innovative and idea generation session where manager don’t let the participants freely raise idea but instantly comments that the idea raised is non-feasible. What happens? Ideation is stopped for moment and further ideas are raised more self-critical monitoring. Quantity rules over quality when ideating. Why? Because ideas that are raised no matter how crazy they are they acts as a inhibitors to other ideas. This is why in innovation process proper mind-set is vital; mind should work like parachute, it functions only when open. When your mind is open for new ideas you are letting old ones go.
If you have a problem there is always a solution