I have never seen myself as having anything to do with design. Me, a public sector senior manager with a law degree, who loves books and exercise – doesn’t really scream design, does it? What I do have is an open mind, which is why I found myself being a fresh Laurea SID student receiving my first introduction to Design Thinking (DT) from Katja Tschimmel, the founder of a Portuguese DT house Mindshake.
What I soon learned is that DT is not something that belongs solely to the design landscape. On the contrary, it is an iterative thinking process that offers the tools used in design, such as visualization and a human-centric approach, to be utilized in other fields like management and marketing. Katja had the perfect storytelling example of this: the Katalonian restaurant elBulli, which the Chef Ferran Adrià turned into an innovation laboratory for creating amazing taste – consequently leading for elBulli to be nominated world’s best restaurant a staggering five times.