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Design Thinking – Be creative and fail fast

“What if I´m not creative?”
– Of course you are, we all are – otherwise we don´t survive in this world.
Prof. Katja Tschimmel

This is how our lecturer, Prof. Katja Tschimmel, answered the question when our two-day Design Thinking module started at Laurea. An interesting journey started for all the new Laurea MBA Service Innovation and Design students. After the module I realised that those two days were an amazing trip to a Design Thinking world – collaboration, new innovations and solving problems that required being creative and explore failures.

What is Design Thinking?

“Design Thinking today is not only a cognitive process or mind-set, but it has become an effective toolkit for any innovation process, connecting the creative design approach to traditional business thinking, based on planning and rational problem solving”.
Prof. Katja Tschimmel – Design Thinking as an Effective Toolkit for Innovation

DT mindsetThis is Tschimmel´s description of Design Thinking in her article `Design Thinking as an Effective Toolkit for Innovation`. Before the module I didn’t know much about Design Thinking. I had only read Jeanne Liedtka´s article `Innovative ways companies are using design thinking` for the Laurea entrance exams and remembered it had something to do with how companies can solve problems using the design tools. Katja introduced Design Thinking to us via her own Design Thinking process model called Evolution 62. First I was a bit confused – I remembered the process model and the toolkit from the article to be a bit more simple and that there weren’t so many tools as described in Evolution 62. Katja´s toolkit is quite complex and we only had two days to learn how to use it. Usually it takes months to experience and get to know such a complex tool!

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