Archive by Author | Heidi

DT – from convergent organizational thinking to changing the world


Design Thinking course led by Katja Tschimmel and Sanna Marttila was an intensive two-day package of pushing us, the new students to find the Design Thinking in ourselves. It all happens subconsciously. Creating new in a multidisciplinary team working with Design Thinking tools you suddenly realize that you start to think like a designer.

How do the designers think?

Why do designers make change while managers get stuck planning? Designer is an abductive thinker and interpreter. He is forced to prove the results of his thinking in a visual form already at a very early stage of an innovation or development process, to make a proof of the concept and to get evaluated further. Designers’ thinking is divergent: fluent, flexible, original and the results are measurable. According to Tschimmel designers have the capacity to consider at the same time:

Human needs and visions of living well

Available material and technical resource

The constraints and the opportunities of a project or a business

What business or organizational lead usually lack, is the empathetic understanding of the human needs and visions: managers get stuck with resources or constraints while designers see the opportunities in human understanding. In the non-design -oriented world entire organizations are built on false values and digitalization projects that only need to be carried out but do not even see the possibilities of changing the world.

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