Archive by Author | Hannele Piirinen

Becoming a Design Thinker

Nearly two decades ago I completed my Master’s Degree in Business. My work history is in consumer marketing and brand management. In the marketing, thinking “outside the box” has been a common way of working. Now, as a new Service Design student at Laurea, I am learning to become a “Design Thinker”.


Design Thinking is a methodology applied in Service Design to solve problems in order to improve existing services and innovate new ones. I look forward to discovering the creativity in me, something they did not teach me at business school.

Design Thinking Course at Laurea

My Service Design studies started with a two-day intensive Design Thinking workshop presented by Katja Tschimmel. This course was an introduction to the concept of Design Thinking, its history and different process models developed to take Design Thinking into practice. Continue reading