The speakers of the forum told how all devices and most of the things will get chips and sensors that will be connected to internet. Then huge amounts of data will be collected in order to build different applications on the bases of the analytics on the data. The biggest question is how the data and the applications will turn into digital services that help people and the planet.
Mikko Hyppönen mentioned that marketers want to collect data about consumers but not always to build better products but instead of to try to sell more. It is though nowadays that data is the new oil.
The success of Kone is one of the top examples in Finland of how bringing service design into the company’s strategy has benefited the customer, the firm and probably the whole market. I think if elevator business can do it, we all should be able to do it, too!
How do they do it
The latest Kone strategy has turned the strategic thinking from inside out to outside in. That means every development effort starts from customers’ needs, not from the company’s ideas. Kone has focused on how to stand out in the elevator market and come to the conclusion that the human centered approach to services and innovation is a key to success.
What kind of people are non-conformists who are often also original innovators and business leaders? How to create a workplace where people are not afraid to speak up? How to offer purpose and meaning at work for people? Speakers of Nordic Business Forum 2017 tell.
How originals make their ideas heard
Adam Grant is a professor and author who has studied originals who are not afraid to tell their ideas and pursue change. Grant listed top 5 most important ways how originals make their ideas heard:
1. Put your worst foot forward
When you present counter ideas and not only strengths of your idea, you create trust and keep the listeners interested.
2. Make unfamiliar familiar
Start-up pitches fail often because people do not understand what they mean. The secret is to build a bridge between your idea and a known idea. Make people think that they have heard your idea before.
3. Create psychological safety
How to create an atmosphere at work where people are not afraid to fail? As a boss, you should be an example for openly admitting that you are still developing. For example publish critical feedback that you received to your company intranet.
4. Fight groupthink
Grant gave a group exercise for this: design how to destroy your company (instead of developing it). The exercise makes threats and opportunities visible, creates wild ideas and people love it.
5. Rethink culture fit
If everyone fits to your company’s present culture, the company will not grow very fast. For example Ideo hired anthropologies to work with designers in order to get fresh insights.
Design thinking is a creative problem solving and innovation process that makes change possible. Instead of FOR users, this human centered approach designs services and products WITH users.
The systematic process of using design thinking tools for innovation creates competitive advantage – a good reason to every business manager to adopt it to their working processes.
How does design thinking differ from other innovation processes
Design thinking turns the traditional innovation process upside down. Whereas before the innovators had a certain goal for their process, in design thinking it is unknown where the process will take you – thus pure innovations can be born.
Genuine search for a solution for your business problem requires learning. Design thinking is applied in an iterative circle that uses co-creation and testing, for example prototyping. Learning and finding a solution by iteration need an atmosphere where it is okay to fail – instead of trying to prove to be right and avoid mistakes.
Platform business models represent the cutting edge of digital transformation.Platform economy has made companies to open up their services in different platforms, for example in Google Play or App Store.
Service designers and City of Helsinki employees have developed a new model for citizen participation. One model application is a game that the city service teams, for example in libraries or in health stations, play in order to plan how to increase the participation of their clients.
The goal of Helsinki is to become the best functioning city in the world. According to the new strategy of the City one way to get there is to increase the participation of the citizens.
Service design in the strategy of the City
Although Helsinki is among the top cities in the world (3rd last year on the list of the best cities to live in), there is still a lot to do, since some of the city employees never thought how to make their clients to participate in developing the services. The new strategy gives a strong mandate to the employees to do that now. Service design is in the heart of the City strategy.
“Helsinki is primarily a place and a community, not a bureaucracy. I believe that the City cannot solve the big challenges – nor is it even sensible to do so – on its own, but instead we need strategic partnerships with everyone who is interested in developing Helsinki” – Mayor Jan Vapaavuori in the City news