My study journey in Laurea’s SID programme started with insecurity. After the introduction round I was sure someone had made a mistake by accepting me into this group. All my classmates seemed to be already professionals in service design, concept design, product design and every-possible-design. I was professional in totally different field that had a very little to do with design. After the first contact sessions in Laurea Leppävaara, and after inhaling and exhaling few times, I was ready for the challenge. Damn right I can be an expert in Design thinking even though I don’t have design background! And what could be the better opportunity to learn than being surrounded by a group of people who are experts in so many different fields.
I got morale back-up after I familiarized myself with some Design Thinking theories, both Katja Tschimmel in “Design Thinking as an Effective Toolkit for Innovation” (2012) and Tim Brown in “Change By Design” (2009) point out that the academic background does not define design thinker. Design Thinking is more of a way of thinking and understanding the process of innovation. During our Design Thinking contact session Katja said something that stuck in my mind: “Try to get the maximum experience”. She was of course talking about the world experiences in general but I decided to utilise this word of wisdom with this certain assignment. I decided to practice Design Thinking tools in designing this particular blog post.
First phase in my process was Emergency phase as visualized in Evolution 6² model. All in all there are several different Design Thinking models available (IDEO’s 3 I model, The 4D/Double Diamond Model The British Council, The Model of the Hasso-Plattner Institute), all of the models are visualizing the Design Thinking process. My process started with Media Research where I got myself familiar with the concept of professional blog; what are the elements of a good blog, who are the readers etc. In this divergent phase I collected material to create choices.
In the Experimentation phase (Evolution 6² model) I decided to make a Mind Map (Buzan & Buzan,1993) where I structured my ideas. The structured map creates the content of the blog post. In the Mind Map I also used sketching, which helps my brain to think and makes the outcome more legible.