HC SVNT DRACONES?? Hä? What? Is that the theme? What that means? First day in Global Government Jam at City of Turku started with lots of question mark in the air – all where totally blown away. We had just introduced through pre-recorded video what GovJam 2013 is going to be and at the end of the video they revealed the secret theme. Which was: HC SVNT DRACONES.
Less talk, more action
We formed groups and begin to draw or write what ever did come to our minds. HC SVNT DRACONES. What images that brings to your mind. Well…fire, dragons, snake, lohi, Harley Davidson, HC – WC, doctors, cones, Latin, church, ancient writing – I started to warm up. So did the others. When 8 minutes had gone we gathered our thoughts in one table and started brainstorming. One thing led to another and soon we had couple of ideas to start with. From Latin to understand doctors and from hospitals and dragon eggs to customer rewarding system to rewarding doctors when they had performed understandably to their patients. After 15 minutes we had clue about our service concept. Wow!
In today’s organization’s strategic or service development projects you hardly hear a word about foresight or futures research. If you do, you are probably dealing with professionals of the field. Typical scene in developing services or company strategies is that we tend to make our decisions based on current normative knowledge – and perhaps worse, with consensus driven mindset. We use too often “I know/I feel” -tool in critical points where instead we should useresearch material and insights about the topic in question. Organizations seem to lack knowledge on how to use foresight as part of development process. It is a powerful tool when used systematically, and when used efficiently it can give you the possibility to spot and develop new business innovations before competitors.
The Palmu Society Service Design Seminar was held on the 13th of November at the Korjaamo Culture Factory in Helsinki. The event was a closed seminar for Palmu Inc.’s clients and their clients. Event organiser Palmu Inc. is a Finnish service design based organisation. Here’s how they define themselves: Palmu Inc. is the fastest growing service design agency in Europe. Palmu specializes in spurring service business growth through service design. We identify the sources of customer value and apply this insight to designing new service concepts, digital channels, and real-world encounters.
“Brand Together – How co-creation generates innovation and re-energizes brands” Nicholas Ind, Charles Trevail and Clare Fuller
Have you ever listened to two women talking about brands? Sounds too trivial? Well, this conversation is different…
Such important first impression, and we are not judging the book by its cover
Tatjana: For me, brand is a ‘loud’ name that represents quality and value. Products and services with solid brand names will win over despite the price margin that I would be paying just for having that label on a product. The reputation that brand has, often comes with a history of quality level. When seeing book title “Brand together” among other very interesting books for the assignment, I immediately knew that this is something I can relate to naturally. The anticipation of something stylish, bright, lightweight and attractive, packaged into one nice word, was on in an instant. The book turned out to be a ‘heavy-reading’, but with interesting insights to compensate for the writing style.