During this week TEKES (Finnish Funding Institute for Innovation) and Futurice organized a free LEAN service creation workshop as a gift to Finland celebrating it´s 100 years of independence. Participants were from development functions from various industries representing the variation of Finnish companies. Naturally the bigger purpose of the event was to spread the word of agile, customer centric development methods, to boost Finnish economy. So on a grey Wednesday morning we were 500 hundred participants in 60 groups of 4-5 people together with 50 000 Post-its eager to master the method.
What is lean service creation?
According to my understanding Lean service creation is a service design process developed by Futurice. It´s generated by applying commonly known best practices and company´s own experience from client work. It combines the principles of lean start up methodology with design thinking principles and the Strategyzer business model canvas. The phases in the lean service creation process follow pretty much the double diamond theory frame for service design process. All the material is open source and can be found here: https://leanservicecreation.com/ . The method is aiming in creating excellent digital services, but I would highlight, established companies can apply the process to all development work. Why is this needed? Continue reading
Nowadays service design is a hot topic everywhere. What is behind the word design, that gets easily associated with luxury and high price. How is it linked with building better services? Little ironically to the association, the roots of design lay firmly on the ground of functionality, simplicity and purpose. In the book Design Thinking for Strategic Innovation by Idris Moore, design thinking is defined as the search of magical balance between business and art; structure and chaos; intuition and logic; concept and execution; playfulness and formality; and control and empowerment. In practice meaning that Design Thinking is to be seen as a thinking process discovering new realities with the help of design culture and methods. Don´t let the lack of concrete in the definition bother you as the design thinking methods and tools are actually very tangible.
Creativity meats processes
Two days spent on Katja Tschimmel´s master class clarified very well, that service design is actually a very structured process, where you proceed from phase to another to reach your goal. The process applies Design Thinking principles such as human centered approach, fast prototyping and co-creation. During the lessons we deepened our understanding by experimenting in practice the phases of Mindshake Design Thinking Evolution 6² model. Several other process models exist. Characteristic to the models is the alternation of divergent and convergent stages. I surely felt like being on a roller coaster ride as we were experimenting various tools of different phases in practice. As the theory was taught by doing, we were forced to innovate. Our process started with a mind map around the word studying and we ended up drawing visual business models. It surely was fun, but also very tough work as you experience such a wide range of emotions during the process. Ideo´s 3 I model explains this: You start from inspiration phase continuing to innovation and landing into the implementation phase.