Author: hugenschmidt

  • A service perspective on being born too soon

    An estimated 15 million babies are born too soon every year. Preterm birth rates increase globally and affect rich countries as much as poor countries. USA, for example is one of the ten countries with the highest numbers of preterm births. The burden of preterm birth is substantial: According to a global rapport from the…

  • Toolbox for growth and innovation – the outcome-driven innovation process

    The author challenges traditional ways of gathering information for innovation in products and services. In this book, Ulwick introduces an outcome-driven innovation process, which he presents as new and productive. The book has a refreshing point of view on customer involvement and distribution of work between customers and experts. It is important to know precisely…