Author: deborahiisikaiye

  • Book Review: Fast Strategy by Yves Doz & Mikko Kosonen

    1        Fostering Strategic Agility Sharpening strategic sensitivity, building collective commitment and enabling resource fluidity are major guides to strategic agility.  They give insight on all that need to be done to ensure that strategies are implemented to yield positive results.  Sensitivity of organizations to changes around them is not enough to make them have a…

  • Book Review: Services Marketing, Integrating Customer Focus Across the Firm

    The heart of the book is to develop strong customer relationships through quality service by integrating customer focus across the firm.  Services marketing is different from goods marketing in significant ways and it requires strategies and tactics that traditional marketing do not  fully reflect. There are many techniques and methods discussed  in the book by the authors,…