Author: aladeyanju
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Engaging stakeholders in the designing of a service: a case study in the B2B service context
Author: Adeyanju Alade. Email: aladeyanju@yahoo.com The background of this master’s degree thesis was from a Tekes funded project named “Service Innovation through Strategic Stakeholder Integration” (SISSI). SISSI is a joint project undertaken by Laurea University of Applied Sciences in cooperation with Hanken School of Economics, Finland. In addition, there are two case companies as main…
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Biography of Jan Carlzon, the author of the book, “Moments of truth”, published in 1987
The title of Jan Carlzon’s book, “moment of truths” is perhaps the main reason I chose to read the book among other recommended books. The term “moment of truth” became a household name to me as far back as my past studies in Sales and Marketing at Helsinki Business College. Carlzon’s book laid emphasis to…
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